Fuzzy front-end, market research, VOC, definition, roadmap, product line planning. #pcampRTP

presenters talked about http://www.pligg.com/ for CMS and http://ping.fm/rODHP for logo creation. #pcampRTP

SAS is a model with social media strategy: social networks, blogs, podcasting, video, wikipedia and content syndication. #pcampRTP

B2B deals have so many characteristics such as relationships, long sales cycles, which social media attributes match up nicely. #pcampRTP

social media = interaction+engagement+conversation+relationships

Track 1: Enhancing B2B relationships using Social media. presented by socialmediab2b.com

The book mentioned is Business of Software. http://ping.fm/qUva9

market visioning is an exercise that allows you envision concentric circles around what you do now and imagine possibilities. #pcampRTP

OH: vision without action is a daydream. Action without vision is a nightmare. #pcampRTP

Jeff doesn't like to think in terms of "alignment" which indicates two separate things. He prefers "synergy".

Jeff prefers mindstorming. it is free of "side of the brain" issue. let's you focus on ideas free of judgmental nature of brain.#pcampRTP

Jeff doesn't like brainstorming. are we using left brain or right brain in that? #pcampRTP

Jeff Krukin talked about market sensing techniques your company could use. #pcampRTP

Consensus on the need for using usability specialists while designing products and features. #PCAMPRTP

Somebody mentioned that social bookmarking is a great idea when a team is doing a project. That's knowledge generation & sharing. #PCAMPRTP

Here is a cool idea. Let a 3rd party operate the social media site for your customers with restricted access. #PCAMRTP

how do you understand customer behavior? for your website, you could use tealeaf. http://www.tealeaf.com/

Two key points while interviewing customers: what makes you feel good and what makes you look good? #PCAMPRTP

Good discussion on usability. Consensus about getting as many people as possible to meet customers directly. #PCAMPRTP

obvious in the discussion that too many PMs are doing things because your competitors are doing it. #PCAMPRTP