Fuzzy front-end, market research, VOC, definition, roadmap, product line planning. #pcampRTP

presenters talked about http://www.pligg.com/ for CMS and http://ping.fm/rODHP for logo creation. #pcampRTP

SAS is a model with social media strategy: social networks, blogs, podcasting, video, wikipedia and content syndication. #pcampRTP

B2B deals have so many characteristics such as relationships, long sales cycles, which social media attributes match up nicely. #pcampRTP

social media = interaction+engagement+conversation+relationships

Track 1: Enhancing B2B relationships using Social media. presented by socialmediab2b.com

The book mentioned is Business of Software. http://ping.fm/qUva9